WordPress database error: [Duplicate entry 'ptthemes_top_pages_nav_enable' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_top_pages_nav_enable', 'Top Header Navigation Settings', 'Wish to activate Top Header Navigation?', 'radio', 'Activate,Deactivate')
WordPress database error: [Duplicate entry 'ptthemes_top_pages_nav' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_top_pages_nav', 'Top Header Navigation Pages', 'Select Pages which you wish to show in Top Navigation', 'pages', '')
WordPress database error: [Duplicate entry 'ptthemes_category_top_nav' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_category_top_nav', 'Top Header Navigation Article Category', 'Select Categories which you wish to show in Top Navigation', 'categories', '')
WordPress database error: [Duplicate entry 'ptthemes_main_pages_nav_enable' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_main_pages_nav_enable', 'Main Header Navigation Settings', 'Wish to activate Main Header Navigation?', 'radio', 'Activate,Deactivate')
WordPress database error: [Duplicate entry 'ptthemes_include_main_nav' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_include_main_nav', 'Main Navigation Pages', 'Select Pages which you wish to show in Main Navigation', 'pages', '')
WordPress database error: [Duplicate entry 'ptthemes_category_main_nav' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_category_main_nav', 'Main Navigation Article Category', 'Select Categories which you wish to show in Main Navigation', 'categories', '')
WordPress database error: [Duplicate entry 'ptthemes_top_home_links' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_top_home_links', 'Top Navigation Home Links', 'Display home link in top navigation', 'radio', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_main_nav_home_links' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_main_nav_home_links', 'Main Navigation Home Links', 'Display home link in main navigation', 'radio', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_scripts_header' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_scripts_header', 'Header Scripts', 'If you need to add scripts to your header (like <a href="http://haveamint.com/">Mint</a> tracking code), do so here.', 'textarea', '10')
WordPress database error: [Duplicate entry 'ptthemes_scripts_footer' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_scripts_footer', 'Footer Scripts', 'If you need to add scripts to your footer (like <a href="http://www.google.com/analytics/">Google Analytics</a> tracking code), do so here.', 'textarea', '10')
WordPress database error: [Duplicate entry 'ptthemes_home_title_seo' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_home_title_seo', 'Home Title', 'Home Title for SEO', 'textarea', '3')
WordPress database error: [Duplicate entry 'ptthemes_home_desc_seo' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_home_desc_seo', 'Home Description', 'Home description for SEO', 'textarea', '10')
WordPress database error: [Duplicate entry 'ptthemes_home_keyword_seo' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_home_keyword_seo', 'Home Keywords', 'Home keywords for SEO (comma separated)', 'textarea', '10')
WordPress database error: [Duplicate entry 'ptthemes_category_noindex' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_category_noindex', 'Use noindex for Categories', 'Check this box for excluding category pages from being crawled', 'radio', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_archives_noindex' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_archives_noindex', 'Use noindex for Archives', 'Do you want to index Archives ? This helps in removing duplicate content from being indexed', 'radio', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_tag_archives_noindex' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_tag_archives_noindex', 'Use noindex for Tag Archives', 'Do you want to index Tags ? This helps in removing duplicate content from being indexed', 'radio', 'Yes,No')
WordPress database error: [Duplicate entry 'pttheme_seo_hide_fields' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('pttheme_seo_hide_fields', 'Hide SEO Custom Fields', 'Check this to hide the custom SEO fields created in post and page screens', 'radio', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_use_third_party_data' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_use_third_party_data', 'Use Third Party SEO Plugin', 'Data added to custom fields in post & pages will be used where applicable', 'radio', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_home_page' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_home_page', 'Home Page', 'Enter Number of post in home page', 'input', '')
WordPress database error: [Duplicate entry 'ptthemes_cat_page' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_cat_page', 'Archive Page', 'Enter Number of post in Archive Page', 'input', '')
WordPress database error: [Duplicate entry 'ptthemes_search_page' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_search_page', 'Search Page', 'Enter Number of post in search page', 'input', '')
WordPress database error: [Duplicate entry 'ptthemes_listing_date' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_listing_date', 'Listing Post Date', 'Display post date in listing pages', 'select', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_listing_tags' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_listing_tags', 'Listing Post Tags', 'Display post tags in listing pages', 'select', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_listing_category' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_listing_category', 'Listing Post Category', 'Display post category in listing pages', 'select', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_listing_comment' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_listing_comment', 'Listing Post Comment', 'Display post comment in listing pages', 'select', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_listing_author' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_listing_author', 'Listing Post Author', 'Display post author in listing pages', 'select', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_details_date' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_details_date', 'Detail Post Date', 'Display post date in detail page', 'select', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_details_tags' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_details_tags', 'Detail Post Tags', 'Display post tags in detail pages', 'select', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_details_category' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_details_category', 'Detail Post Category', 'Display post category in detail pages', 'select', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_details_comment' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_details_comment', 'Detail Post Comment', 'Display post comment in detail pages', 'select', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_details_author' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_details_author', 'Detail Post Author', 'Display post author in detail pages', 'select', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_articlelisting_expiry_disable' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_articlelisting_expiry_disable', 'Disable Article Expiry ', 'Wish to disable article expiry process? If you disable the option, none of article will expire in future.', 'radio', 'Yes, No')
WordPress database error: [Duplicate entry 'ptthemes_articlelisting_preexpiry_notice_disable' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_articlelisting_preexpiry_notice_disable', 'Disable Article Expiry Email Notification', 'Wish to disable article pre expiry notification to author? If you disable the option, pre expiry email notification will stop.', 'radio', 'Yes, No')
WordPress database error: [Duplicate entry 'ptthemes_articlelisting_preexpiry_notice_days' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_articlelisting_preexpiry_notice_days', 'Number of days Before Pre Expiry', 'Enter number of days before pre expiry notification Email will be sent.', 'select', '1, 2, 3, 4, 5, 6, 7, 8, 9, 10')
WordPress database error: [Duplicate entry 'ptthemes_articlelisting_ex_status' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_articlelisting_ex_status', 'Article Expiry Status', 'Select the article status after the article expires..', 'select', 'draft, publish, trash')
WordPress database error: [Duplicate entry 'ptthemes_article_status' for key 'item_id'] INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_article_status', 'Article Status', 'Select the article status for the article submit..', 'select', 'draft, publish, trash')
For many years, Coca Cola and Pepsi have enjoyed the position as the two most enjoyed soft drinks in the USA, as they have maintained their popularity over the past several decades. One can divide soft drink fans into two major camps: Coke-lovers and Pepsi-lovers. Each of the camps substantiates its favoritism not only on flavor, but also on ideas, facts, and preferences that justify its choice and allow it to stay true to its selection. The following analysis of the history of Pepsi and Coca Cola explores Pepsi and Coke with an emphasis on advertising and cultural significance of these efforts, discovering what makes these soft drinks so popular and what differentiates them from each other. What emerges is that there is little in the way of differences between Coke and Pepsi outside of different cultural histories.
There are many similarities between Coca Cola and Pepsi and the history of Coca Cola is nothing like the history of Pepsi outside of the fact that both companies were advertising soda. Both were intended to serve as recreational drinks associated with parties, fun, sex, and entertainment. The two drinks have just about the same color, the same amount of carbon dioxide, and have a similar taste. While in the past they both used different natural extracts from the coca nut, nowadays they both rely on artificial flavors and man-made components (Pendergrast 87). Taste tests between Coca Cola and Pepsi are as iconic as the beverages themselves and the advertising history of Pepsi is most responsible for this.
The main difference between Coke and Pepsi is their respective history and how they efforts, especially with advertising, came to define each brand. Coca Cola was designed in 1885 by a pharmacist named John Stith Pemberton and was recommended as a tonic. The presence of cocaine in Coke (hence the name “coke” or “cocaine drink”) meant that it could effectively fight depression and at the same time made users addicted to the drink. Although cocaine was abolished in the USA by the Food and Drug Administration in 1904,signifying that this key ingredient of the soft drink had to change, Coke retained its name and promoted the beverage through aggressive advertising. Pepsi was created in 1898 by a pharmacist named Caleb Bradham. It was originally named “Brad’s Drink,” and was created as Coke’s primary competitor at this point in the history of Coca Cola. Although it got a later start, the PepsiCo also placed emphasis on advertising. In fact, since its earliest days Pepsi has been challenging Coke through advertising by using celebrities, positioning itself as a drink for sports fans, and promoting an image of non-conformity and daring (Witzel 111). Therefore, whereas Coke represented fun time only, Pepsi represented athletes, fun time, and non-standard ideas.
The advertising histories of the companies are interesting and hint at some of the ways in which each company has attempted to appeal to and develop a distinct customer base. One interesting fact about Coke is that in its advertising campaigns featuring men and women having fun, blonde women holding the drink are never featured. Urban legends say that Coke’s founder was once badly rejected by a blonde, so he promised that blondes would never be found in Coke ads holding a bottle. Even during the age of emancipation and anti-discriminatory laws there wasn’t a single ad in which a blonde held a bottle. Interestingly, in terms of the history of Pepsi, it has always had advertising deemed superior to Coke’s, and its larger profit margins seem to substantiate the claim that Pepsi’s success has been greater than Coke’s (Capparell 193).
To summarize, Coca-cola and Pepsi are the two major soft drinks in the USA. Both drinks are considered all-American in a certain sense, and are frequently paired with the words that reflect the country’s most cherished ideals, including “democratic,” “independent,” “fun,” and “free.” Although Coke has a longer history, Pepsi has historically leveraged its advertising strength and has, ever since its creation, managed to compete effectively with Coke. Pepsi’s advertising success was sealed by linking itself to celebrities who participated in Pepsi ads. Both beverages in all other respects are just about the same: color, taste, and amount of carbon dioxide. The two drinks have gained and sustained their popularity. The two camps of “Coke lovers” and “Pepsi fans” polarized the soft drink market in the USA to the point of making Coca-Cola and Pepsi among the most recognizable brand names in the world.